EVENT: Fashionhotel 2015 Spring edition

fashionhotel 2015
I have been living for quiet some time in Zurich. I always had the feeling that it is a boring city where nothing interesting happens, that the Swiss are conservative and they do not care about fashion. This was a big mistake and I take everything back. Although it is not Prague (where I spent 11 great years) and never will be, but Zurich has its charm and its beauty in its own way. It just took me a little bit longer until I realized it. Blogging has helped me greatly in each direction. I met people with similar interests, with a similar view on subjects and similar views on fashion. The blog opened me a few huge doors of the fashion-show-business and most importantly – opened my eyes. The explosion of colors, fashion styles, hair styles and flavors I experienced of the grandopening of the Fashionhotel 2015 held in Zurich at 25h hotel blew me away. 

All the prejudices I had about the Swiss, I lost them right there at this event. Everybody present was dressed so cool and they had perfect haircuts (probably from Toni & Guy by Pablo). Women had great handbags from the latest collections and were wearing lovely and trendy dresses, which looked amazing on the red carpet resulting in a happy and enjoyable atmosphere. Honestly I was astonished and a little bit envious. I believe I was dressed inappropriately, too ordinary, without fantasy and without jewellery. Me! Without jewellery! Can you imagine? There was plenty of photographers and not one took a picture of me. Oh, what a disappointment. I had no choice, I had to calm the nerves with fingerfood and get tipsy, at least with expensive champagne.

From the front row I looked at the impressive fashion show and made notes of the program and highlighted the boutique brands, which I wanted to visit at the hotel after. It was – Cityscape Fashion, Tenebris, elie and after I somehow lost track. Nevertheless I felt very important at that moment, like a VIP millionaire during a Haute Couture fashion show, who spends for one dress tens of thousands of dollars. For a dress, which she will probably once in a lifetime.

To be able to visit all 75 boutiques in one evening was almmost impassible. That is why the Fashionhotel 2015 stages for three days. Of course, I wanted to be that evening everywhere at once. I was able to enter into only a few boutiques and I had to rein myself, that I will not shop more than I really want or I need and finally what I could afford. They attacked me in every hotel room with another glass of champagne, DJ played his rythmic sets and I have shopped and shopped.

One hotel, four floors and 75 boutiques. The 25h hotel has once again become a place for one evening of great fashion, exquisite style, tasty food, nice music, originality, good atmosphere and unforgettable experiences.

Will they invite me after this post again?

Dlho som žila v Zurichu v presvedčení, že je tu nuda, že sa tu nič zaujímavé nedeje, že sú Švajčiari konzervatívni a že nemajú štýl. Veľký omyl. A všetko beriem späť. Síce to nie je Praha (kde som prežila 11 skvelých rokov) a nikdy nebude, ale Zurich má tiež svoje čaro a je svojim spôsobom zaujímavý. Len mi trochu trvalo, než som sa tu (najlepší výraz nato majú Česi) rozkoukala. Veľmi mi pomohlo blogovanie. V každom smere. Dostala som sa medzi ľudí s podobnými záujmami, s podobným pohľadom na svet a s veľmi špecifickými názormi na módu. Blog mi otvoril niekoľko obrovských dverí fashion-show-biznisu a hlavne – mi otvoril oči. Zatiaľ najväčšiu explóziu farieb, štýlov, účesov a chutí som zažila na grandopeningu Fashionhotela 2015, ktorý sa konal v curyšskom hoteli 25h. 

Všetky predsudky, ktoré som o Švajčiaroch mala, som stratila práve tu a práve teraz. Všetci boli oblečení tak veľmi cool a mali perfektne zastrihnuté vlasy (určite v Toni&Guy od Pabla) a mali kabelky z najnovšej kolekcie a baby mali krásne šaty, ktoré sa perfektne vynímali na červenom koberci a všetci vyzerali byť šťastní. A ja som sa na to všetko prizerala v nemom úžase a ticho závidela. Prišla som oblečená nevhodne, príliš obyčajne, bez fantázie a bez šperkov. Ja! Bez šperkov! Viete si to predstaviť? A nikto ma nefotil. Och aké sklamanie. Neostávalo mi nič iné, len si ukľudniť nervy jednohubkami a priopiť sa šampanským.

Z prvej rady som si pozrela módnu prehliadku, kde som si zaškrtávala jednotlivé outfity a robila poznámky ku značkám butikov, ktoré som si chcela v hoteli pozrieť. Boli to – Cityscape Fashion, Tenebris, elie a potom som už nejak stratila niť. Pripadala som si pri tom veľmi dôležito, ako nejaká VIP milionárka počas prehliadky Haute Couture, ktorá utratí za model desiatky tisíc dolárov, aby si ho mohla obliecť len raz za život.

Navštíviť všetkých 75 butikov za jeden večer bol nadľudský výkon. Preto trval Fashionhotel 2015 až tri dni. Samozrejme, že som chcela byť všade a naraz. Podarilo sa mi vojsť len do niekoľkých z nich a musela som sa držať na uzde, aby som si v tento môj narodeninový večer nenakúpila viac, než naozaj chcem, potrebujem, využijem a môžem si dovoliť. V každej hotelovej izbe na mňa útočili ďalšími pohármi šampanského, k tomu ich počinu im hral DJ svoje rytmické sety a ja som nakupovala a nakupovala.

Jeden hotel, štyri poschodia a 75 butikov. 25h hotel sa stal na jeden večer miestom módy, skvelého jedla, úžasnej hudby, originality, dobrej nálady a nezabudnuteľných zážitkov. 

Pozvú ma po tomto príspevku znovu?

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